The Designful Company: How to Build a Culture of Nonstop Innovation, New Riders, Marty Neumeier, 2009.
The Design of Business, Why Design Thinking is the Next Competitive Advantage, Harvard Business Press, Roger Martin, 2009.
Seeing What’s Next: Using the Theories of Innovation to Predict Industry Change, Harvard Business School Press, Clayton M. Christensen, 2004.
Designing for Growth, a design thinking tool kit for managers, Jeanne Liedtka and Tim Ogilvie, 2011.
The Ten Faces of Innovation, IDEO’S Strategies for Beating the Devil’s Advocate & Driving Creativity throughout your Organization, Tom Kelly, 2005.
The Design of Everyday Things, Donald A. Norman, 1988.
Business Model Generation, Alexander Osterwalder & Yves Pigneur, 2010.
Strategic Market Management, David A. Aaker, 2001.
Strategy Maps, Converting Intangible Assets into Tangible Outcomes, Robert Kaplan, David Norton, 2004.
Outside In, The Power of Putting Customers at the Center of Your Business, Harley Manning, Kerry Bodine, Forrester Research, 2012.
Design Thinking for the Greater Good, Innovation in the Social Sector, Jeanne Liedtka, Randy Salzman, & Daisy Azer, 2017.
Modern Business Strategy, Experience, and Design 