The Build, Buy, Partner Decision is one of the most important frameworks a strategic product manager can leverage across their…
The Design Empowered Product Manager
The development and delivery of product strategy is critically dependent on expanding the traditional frameworks and approaches to include design…
Why Design Matters with Bill Burnett
When I first encountered the concept of “Design Thinking”, I became intent on finding a definition that was concrete enough…
Customer Experience as a Corporate Strategy
The topic of Customer Experience has become increasingly more common and central to the conversation between consumers, business owners, and…
Integrating Business Strategy and Design Disciplines
In my ongoing search for how design meets business, I found “Designing for Growth” by Jeanne Liedtka and Tim Ogilive…
Modern Business Strategy, Experience, and Design 