The Build, Buy, Partner Decision is one of the most important frameworks a strategic product manager can leverage across their … More
Author: bnorrisinc
I have extensive experience leading both inbound and outbound product management activities that transform existing product lines, based on agile and human centric design, in companies ranging from startup to mature. My expertise is in defining and delivering business solutions for complex customer problems based on emerging technologies, innovation best practices, and customer-centric research. I am well known for balancing vision with execution and creating strong alignment with both corporate stakeholders and strategic partners. My teams value my leadership style that empowers a team of equals to envision solutions that create important new value for customers, partners, and cross-functional teams.
The Design Empowered Product Manager
The development and delivery of product strategy is critically dependent on expanding the traditional frameworks and approaches to include design … More
Why Design Matters with Bill Burnett
When I first encountered the concept of “Design Thinking”, I became intent on finding a definition that was concrete enough … More
Customer Experience as a Corporate Strategy
The topic of Customer Experience has become increasingly more common and central to the conversation between consumers, business owners, and … More
Integrating Business Strategy and Design Disciplines
In my ongoing search for how design meets business, I found “Designing for Growth” by Jeanne Liedtka and Tim Ogilive … More