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Author: bnorrisinc

I have extensive experience leading both inbound and outbound product management activities that transform existing product lines, based on agile and human centric design, in companies ranging from startup to mature. My expertise is in defining and delivering business solutions for complex customer problems based on emerging technologies, innovation best practices, and customer-centric research. I am well known for balancing vision with execution and creating strong alignment with both corporate stakeholders and strategic partners. My teams value my leadership style that empowers a team of equals to envision solutions that create important new value for customers, partners, and cross-functional teams.

Build, Buy, Partner Strategy Decisions

The Build, Buy, Partner Decision is one of the most important frameworks a strategic product manager can leverage across their … More

The Design Empowered Product Manager

The development and delivery of product strategy is critically dependent on expanding the traditional frameworks and approaches  to include design … More

Why Design Matters with Bill Burnett

When I first encountered the concept of “Design Thinking”,  I became intent on finding a definition that was concrete enough … More

Customer Experience as a Corporate Strategy

The topic of Customer Experience has become increasingly more common and central to the conversation between consumers, business owners, and … More

Integrating Business Strategy and Design Disciplines

In my ongoing search for how design meets business, I found “Designing for Growth” by  Jeanne Liedtka and Tim Ogilive … More

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Recent Posts

  • How Thinking Like a Designer Can Create Sustainable Advantage
  • Competing on the Edge: Strategy as Structured Chaos
  • Radical Candor and Growth Management
  • Innovation Metrics: “What Gets Measured Gets Done”.
  • Dan Roam’s Six Ways of Seeing

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