About

Barbara’s expertise is solving,  what often appears to be impossible business problems,  by using design management practices…that means combining business planning, customer insights, and creative problem-solving techniques to produce unique solutions. She is particularly interested in problem solving opportunities that leverage multidisciplinary teams, new technologies, market disruption, and that aspire to deliver unmatched dimensions of customer value and organizational growth.

Barbara has extensive experience delivering innovative business solutions for telecommunications, enterprise, and healthcare markets in both mature and start up companies with a focus on product design, strategic marketing, portfolio and technical alliance management.

She is an expert in converting challenges to opportunities that optimize the business at the market, product, channel, and operational level by empowering teams, developing transformational programs, and establishing strategic partnerships with customers and partners. She is focused on applying multidisciplinary design management and team problem solving practices to deliver new and differentiated business solutions.                  

She is focused on identify and delivering best practices from both traditional business planning and design management disciplines. Align market and customer requirements with product strategy and roadmaps. Serve as an advocate for the customer. Identify business opportunities based on innovation and then launch new solutions to the market. Advance solution offerings through partnerships. Lead new initiatives working with internal and external cross-functional teams to develop new solutions and guide new product portfolio decisions.